Clever Banana kicked off the project by meeting and getting to know Shaun and The Vancouver Spring Show. After obtaining a deep understanding of the vision that Shaun had for the new event website and ticketing system, the Clever Banana team began researching the digital community event landscape to identify an industry standard. 

Through this research, we found that almost all current offerings had powerful ticketing systems that often resulted in higher ticket sales. However, none of the systems had the visual punch we were after. After the research phase, the goal was clear: Clever Banana was challenged to design a ticketing interface that was more user-friendly and had the ability to enhance the ticket purchasing experience.

Finally, Clever Banana created a flowchart to demonstrate how website visitors would move through through the ticket purchasing experience. Similar to mocking up a website, the flowchart provides a better understanding of how the web app actually works and reduces the amount of development errors.

Phase one recap:

• Attain a deep understanding of the current landscape through research and client meetings.
• Ideate a new ticketing interface that meets the client and end-user needs.
• Create the flowchart of the new ticket-purchasing web app.

To prepare for the new site, the Clever Banana design team coordinated with The Vancouver Spring Show to collect all of their existing brand assets and photography. The Vancouver Spring Show wanted to portray the unique vibe of the event through pictures and video. In order to do just that, Clever Banana drafted a simple long-scroll version of the site so that visitors were able to focus on the images and event information. 

Phase two recap:

• Collect brand assets, website content and photography
• Create a style guide
• Mockup new site