Clever Banana stepped in to create a public-facing website for the Vancouver Spring Show in order to publicize the annual event and sell tickets online. The key challenge was turning the complicated, antiquated ticketing system into a conventional, easy-to-use tool that allows buyers to “reserve” a seat when they purchased tickets online.
Instead of building a standard website for the Vancouver Spring Show, Clever Banana opted to develop a single landing page with a modernized ticketing system built via a custom web application developed with Ruby on Rails.
In order to accommodate a ‘reserved seating’ ticket system, Clever Banana created a digital replica of the venue’s seating map. As a result, web visitors searching for tickets online were able to search for available seats from the site. The new web app centralized online ticket sales into an easily trackable one-stop channel, which was a huge improvement for the Vancouver Spring Show and helped to increase sales by 25%.
Clever Banana kicked off the project by meeting and getting to know Shaun and The Vancouver Spring Show. After obtaining a deep understanding of the vision that Shaun had for the new event website and ticketing system, the Clever Banana team began researching the digital community event landscape to identify an industry standard.
Through this research, we found that almost all current offerings had powerful ticketing systems that often resulted in higher ticket sales. However, none of the systems had the visual punch we were after. After the research phase, the goal was clear: Clever Banana was challenged to design a ticketing interface that was more user-friendly and had the ability to enhance the ticket purchasing experience.
Finally, Clever Banana created a flowchart to demonstrate how website visitors would move through through the ticket purchasing experience. Similar to mocking up a website, the flowchart provides a better understanding of how the web app actually works and reduces the amount of development errors.
Phase one recap:
To prepare for the new site, the Clever Banana design team coordinated with The Vancouver Spring Show to collect all of their existing brand assets and photography. The Vancouver Spring Show wanted to portray the unique vibe of the event through pictures and video. In order to do just that, Clever Banana drafted a simple long-scroll version of the site so that visitors were able to focus on the images and event information.
Phase two recap:
In order to build a web application with a custom backend for the new advanced ticketing system, the Clever Banana team chose to work with Ruby on Rails, a powerful framework that allowed us to develop the app that best met the needs of The Vancouver Spring Show.
Additionally, Clever Banana set up a dashboard for The Vancouver Spring Show to display metrics that calculate their overall ticket selling percentage, revenue, net income and more. The web app was a huge improvement for The Vancouver Spring Show, and helped Shaun’s team reduce the amount of time they spent managing the ticket selling process by almost 50%.
Phase three recap:
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